ORXSTRA
Creating a bold and distinct wordmark and icons for a company pushing the boundaries of art & fashion.
ORXSTRA is an emerging art & fashion design company founded by Alexander Mcleod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.
Studio: Puncture Design
Creative Direction: Spencer Cathcart
Designer: Maham Momin
Creating a bold and distinct wordmark and icons for a company pushing the boundaries of art & fashion.
ORXSTRA is an emerging art & fashion design company founded by Alexander Mcleod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.
Studio: Puncture Design
Creative Direction: Spencer Cathcart
Designer: Maham Momin
Completed 2023
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Flipper‘s Roller Boogie Palace
Developing both consistent and bespoke branded flyers for social media & print.
Flipper’s is an eccentric and historic roller skating rink with a full-time location in London, UK and a summer takeover at the Rockefeller Centre in NYC. We worked on expanding the visual identity for both locations, and also developing fun custom designs for special event flyers. This included both weekly lineups and individual events.
Creative Direction: Jesse Mcllwraith
Designer: Maham Momin
Developing both consistent and bespoke branded flyers for social media & print.
Flipper’s is an eccentric and historic roller skating rink with a full-time location in London, UK and a summer takeover at the Rockefeller Centre in NYC. We worked on expanding the visual identity for both locations, and also developing fun custom designs for special event flyers. This included both weekly lineups and individual events.
Creative Direction: Jesse Mcllwraith
Designer: Maham Momin
Completed 2023
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UofT Islam In the City: Islam in the Post Colony
UofT Institute of Islamic Studies releases an issue of a publication each year called Islam In the City and this year the articles focused on living as a Muslim in a post-colonial world.
This special edition of Islam in the City was born out of a desire to understand Islamic identity and culture through a postcolonial lens as taught by Professor Nada Moumtaz at the Department for the Study of Religion. From exploring the influence of Islamic culture on the music of Hip Hop legends such as Mos Def, to dissecting the colonial legacies in Canada, this magazine opens the doors to understanding Islamic culture and its manifestations like never before. The visual theme of the magazine revolves around the feeling of limbo–an existence between two realities.
UofT Institute of Islamic Studies releases an issue of a publication each year called Islam In the City and this year the articles focused on living as a Muslim in a post-colonial world.
This special edition of Islam in the City was born out of a desire to understand Islamic identity and culture through a postcolonial lens as taught by Professor Nada Moumtaz at the Department for the Study of Religion. From exploring the influence of Islamic culture on the music of Hip Hop legends such as Mos Def, to dissecting the colonial legacies in Canada, this magazine opens the doors to understanding Islamic culture and its manifestations like never before. The visual theme of the magazine revolves around the feeling of limbo–an existence between two realities.
Completed 2022
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BMO 1st Art! Ad Design
The annual BMO 1st Art! competition celebrated its 20th anniversary in 2022 (https://1start.bmo.com). The competition celebrates the accomplishments of fine art undergraduate students in their graduating year and awards students from all over Canada. This Ad ran in this years Border Crossings magazine.
The annual BMO 1st Art! competition celebrated its 20th anniversary in 2022 (https://1start.bmo.com). The competition celebrates the accomplishments of fine art undergraduate students in their graduating year and awards students from all over Canada. This Ad ran in this years Border Crossings magazine.
Completed 2022
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Play It By Ear, Process
My thesis project was based on and grounded in rigorous research that’s outlined in this process book. It covers my research starting point of indigenous knowledge of communication and of the Earth, and also to my connections to Qawwali and my thoughts throughout the design process.
Full PDF link is attached below:
https://www.dropbox.com/s/3l3x0ag9p3no0or/PROCEES-BOOK-FINAL%20GRADEX.pdf?dl=0
My thesis project was based on and grounded in rigorous research that’s outlined in this process book. It covers my research starting point of indigenous knowledge of communication and of the Earth, and also to my connections to Qawwali and my thoughts throughout the design process.
Full PDF link is attached below:
https://www.dropbox.com/s/3l3x0ag9p3no0or/PROCEES-BOOK-FINAL%20GRADEX.pdf?dl=0
Completed 2022
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