ORXSTRA
Creating a bold and distinct wordmark and icons for a company pushing the boundaries of art & fashion.
ORXSTRA is an emerging art & fashion design company founded by Alexander Mcleod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.
Studio: Puncture Design
Creative Direction: Spencer Cathcart
Designer: Maham Momin
Creating a bold and distinct wordmark and icons for a company pushing the boundaries of art & fashion.
ORXSTRA is an emerging art & fashion design company founded by Alexander Mcleod and Tala Kamea, focusing on jewelry, textiles, and art. Puncture developed the wordmark and icons for their brand with the goal of reflecting their bold and innovative designs. The structure of the wordmark, combined with the icons derived from traditional musical notation, is indicative of ORXSTRA’s expressive & stylish approach to design.
Studio: Puncture Design
Creative Direction: Spencer Cathcart
Designer: Maham Momin
Completed 2023




